In 2025, the story of Bettergoods is one of smart strategy, fast innovation, and refreshing consumer resonance. Since launching in April 2024, this culinary-forward, affordable food brand has delivered nearly $500 million in sales, won favor from 9% of U.S. households, and seen 40% of its buyers return for more.
More than just budget fare, Bettergoods is winning hearts—and carts—with trending flavors, mindful ingredients, and quality that appeals to both savvy Gen Z shoppers and familiar-value-seekers alike. By blending novelty, value, and taste, Walmart has crafted an in-house brand that feels fresh, exciting, and—most importantly—trustworthy.
This success reflects a broader shift in consumer behavior: shoppers are increasingly turning to private label brands that deliver premium quality without the premium price tag.
At APEX Marketing and Sales, Bettergoods isn’t just another private label—it’s a case study in how brand ambition, consumer insight, and agile rollout can redefine retail success. APEX has emerged as a trusted partner for brands investing in Walmart private label strategy, offering deep expertise in navigating the retailer’s fast-paced ecosystem.
Brands partnering with APEX benefit from:
📊 Data-driven insights into consumer behavior and category trends
🚀 Speed-to-shelf execution aligned with Walmart’s retail cadence
🤝 Collaborative merchandising strategies that drive visibility and conversion
🧠 Retail-savvy innovation that balances creativity with operational excellence
As private label continues to evolve from generic alternatives to brand-worthy experiences, APEX stands at the forefront—empowering companies to build trust, drive growth, and deliver value where it matters most. Bettergoods is just one example of how smart partnerships and strategic execution can turn bold ideas into shelf-ready success stories.