Why Shoppers Are Rapidly Moving from Brick-and-Mortar to Walmart Online Grocery Delivery

The way Americans shop for groceries is changing fast. What used to be a quick stop at the local store is now, increasingly, a digital experience, and Walmart is leading the shift. For busy families, value-driven shoppers, and anyone trying to reclaim their time, online grocery delivery has evolved from a convenience to a smarter, more efficient way to shop.

Together, these milestones paint a clear picture: shoppers aren’t just testing out online grocery, they’re adopting it as their new normal.

Why Walmart Delivery Keeps Winning - Unmatched Market Reach

• In Q2 2024, Walmart captured 37% of all U.S. online grocery sales, its highest share ever.
• By mid-2025, roughly 1 in 4 households ordering groceries online from supermarkets also placed orders with Walmart.
• Retail analysts continue to show Walmart gaining ground as traditional grocers struggle to keep pace.

Everyday Convenience

Walmart’s delivery platform simplifies grocery shopping in ways customers immediately feel:

• Time back in your day: No driving, no lines, no navigating crowded aisles.
• Order how you live: Start an order anytime, save your cart, reorder staples, and shop on the go.
• Makes those heavy-item trips effortless: Bulky items — water cases, pet food, household supplies, arrive right at your door.
• Stress-free substitutes & preferences: Manage it all digitally without in-store interactions.

Walmart+ Value

For frequent shoppers, Walmart+ perks — free delivery, fuel discounts, member pricing — often more than offset the membership cost. The combination of convenience and value keeps customers coming back.

The Bigger Picture: Online Grocery Isn’t a Fad

Millennials and Gen Z are driving rapid adoption of digital-first grocery experiences. Grocery remains one of the fastest-growing sectors of e-commerce as retailers ramp up delivery, pickup, and omnichannel strategies. The long-term trajectory points toward online grocery becoming a dominant channel in the near future.

What This Means for Brands, Suppliers & Marketers

(Including us at Apex Marketing & Sales)

As consumers shift online, brands must adapt fast.

• Reach today’s digital shopper: More households are adding groceries to online carts, creating new opportunities for promotions, digital bundles, and targeted marketing.
• Lead with convenience & value: These are the biggest drivers of online shopper behavior and messaging that taps into them performs best.
• Adopt an omnichannel mindset: Brands that integrate online behavior, in-app patterns, and in-store activity will win on data, insights, and better targeting.
• Build loyalty through repeat orders: Online grocery encourages habit formation, a huge advantage for brands seeking consistent repeat business.

At Apex Marketing & Sales, we work with brands to help them succeed at Walmart, whether that’s online or on the shelf, by focusing on what shoppers really care about: convenience, value, and a better experience overall.

Conclusion

Walmart’s online grocery delivery isn’t just another shopping option — it’s the future of how Americans buy food and essentials. With online sales surging and adoption growing across all demographics, the suppliers, brands, and retailers that invest in digital strategy now will be the ones leading the charge tomorrow.

And Apex Marketing & Sales is here to help them get there.

Sources

• Brick Meets Click – brickmeetsclick.com
• Supermarket News – supermarketnews.com
• Blue Book Services – producebluebook.com
• Grocery Dive – grocerydive.com
• Oberlo – oberlo.com
• Mintel Store – store.mintel.com
• Research and Markets – researchandmarkets.com