Over three decades of specialized experience.
We take pride in our ability to offer tailored solutions that address the unique needs of each brand within the world’s largest retailer.


Josh Reed
Managing Partner
Josh Reed is a native of Northwest Arkansas. Josh graduated from Rogers High School and University of Arkansas. While in college, Josh worked for Wade Jones Animal Pharmaceutical company pursing a degree in Agricultural Business. After working in the Poultry Business for several years he formed Apex Marketing and Sales with Ben Langford.
Josh enjoys the outdoors and is very much involved with Ducks Unlimited and the Boy Scouts of America. Josh likes to hunt, fish, hike, camp and when he is not outdoors can be found in the gym coaching his youngest son in Basketball. Josh presently resides in Rogers with his wife Kenhya, son Jayden and Jacob, and two dogs – Dakota and Raider.

Ben Langford
Managing Partner
Ben Langford, a native of Georgia, is a graduate of the University of Minnesota’s Carlson School of Management. During his college years, he distinguished himself as a dedicated athlete, earning four varsity letters in football, serving as a three-year starting linebacker, and leading his team as captain during his senior year.
Ben and his wife Stephanie are proud parents to three children: Griffin, Garrett, and Glennah. In his free time, he enjoys spending quality moments with family and friends, spending time on any type of water, and playing Padel.
Lucinda Ferguson Brown
Data Management Specialist/Senior Business Analyst
Lucinda Brown is a dedicated Data Management Specialist/Analyst at Apex Marketing and Sales, where they manage 1WorldSync and VIP Content, Walmart Accounting issues, deductions, new company onboarding and item setup. With 23 years of experience in data management and Walmart support, Lucinda has handled data management for multiple retailers. They are passionate about providing the best possible support they can make the company the best that they can be. Outside of work, Lucinda enjoys travel, archery, fishing, spoiling the grandchildren and her 2 dogs (Ezra and Micah) and Tillie her cat.
Tanya Dodge
Senior Business Analyst
Tanya handles multiple suppliers over a diverse range of categories focusing on a holistic approach starting from item creation, ECOMM content scores, packaging, and replenishment down to final payment. Overall, 30 years’ experience with Walmart. Held key management positions in Accounts Payable, Post Audit and Apparel. Works directly with Top Beverage companies and has successfully transitioned over 100 DSD teams to the Walmart Pay from Receipt program utilizing 832 EDI transactions.
Megan Rose Schimpf
Senior Business Analyst
Meagan Rose Schimpf is a dedicated Senior Account Executive at Apex Marketing and Sales, where they specialize in growing better-for-you brands at Walmart. With 12 years of experience in merchandising, analytics, and sales. Meagan has a proven track record of driving success through strategic partnerships and innovative product placements. They are passionate about helping brands navigate Walmart’s unique ecosystem to achieve long-term growth. Outside of work, Meagan enjoys playing golf, pickleball, and spending time with her two beloved dogs, Snickers and Oreo. They hold a degree in Merchandising and Marketing from the University of North Texas.
Tina Tate
Senior Business Analyst
Originally from Claremont, NH, Tina's called Northwest Arkansas home for over 35 years. She joined Apex Marketing & Sales in July 2019, bringing with her over three decades of experience in logistics, inventory management, client relations, and supply chain planning. Prior to Apex, Tina served as the Forecast and Supply Chain Manager for a major flooring manufacturer and worked as a Sales Analyst in the cosmetics industry. She also spent 16 years at Walmart and Sam’s Club, primarily in the role of Replenishment Manager. Throughout her career, she's specialized in optimizing operational efficiency and driving quality improvements by collaborating with cross-functional teams. Tina is a strategic thinker with a strong emphasis on data-driven decision-making and long-term planning. Outside of work, her husband, Tate, and she love to travel and spend quality time with their three daughters, Ashley, Paige, and Kamryn, and four grandchildren, Kori, Karter, Bo, and River.
Staci Nickel
Business Analyst
Staci Nickel is a dedicated analyst at Apex Marketing & Sales, where she helps to drive efficiency and profitability by analyzing data to uncover helpful insights based on trends and performance, while identifying opportunities to improve business. With 3 years of previous experience with a Walmart supplier and 3 years at Apex so far, Staci is detail-oriented, customer-focused, and has strong problem-solving abilities. She is passionate about continuous learning and development in her role, maintaining honesty and openness in all interactions, and contributing to the long-term success of the organization she is working with. Outside of work, Staci enjoys spending time with her family and friends, camping, shopping, and reading (when she has the chance). She holds a Bachelor of Science in Business Administration from Missouri Southern State University. She has a husband, son, and two dogs.
Paige Taylor
Business Analyst
With over 4 years of dedicated service at Apex Marketing & Sales, Paige Taylor is a Business Analyst specializing in retail analytics and strategic insights. Apex, headquartered in Bentonville, Arkansas, is renowned for its tailored services to vendors within Walmart and Sam's Club, focusing on report automation, business intelligence, and comprehensive retail support. Paige's commitment to excellence and passion for data-driven decision-making have significantly contributed to the success of her clients in the competitive retail landscape. Outside of her professional endeavors, Paige cherishes time with her family—her husband and their two young sons. Together, they enjoy outdoor activities such as camping and hunting.
Jacob Herndon
Senior Account Executive
Clay Wilkerson
Brand Manager
Tanya Dodge
Senior Business Analyst
Cindy Eiler
Senior Business Analyst
Cathy Smith
Senior Business Analyst
Lucinda Ferguson
Senior Business Analyst
Emma Hutchens
Business Analyst
Frank Berndt
VP of Sales and Marketing
Scott Higgins
Director of Operations
Madeline Porter
Merchandising Specialist
Xiaoxue Melcher
Senior Analyst
Dennis Martin
Chief Operating Officer
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