The Private Label Manufacturers Association (PLMA) is gearing up for its 2026 Annual Meeting & Leadership Conference, scheduled for April 15–17 at the Embassy Suites Northwest Arkansas in Rogers—a location steeped in retail history as the birthplace and headquarters of Walmart. This event promises to be a cornerstone for private-label innovation and leadership in the retail industry.
Event Theme: Building Brands That Drive Success
This year’s theme, “Building Brands That Drive Success,” reflects the growing importance of private brands in shaping consumer loyalty and driving growth. The conference will dive deep into strategies that help retailers and manufacturers create compelling brand stories and deliver exceptional value to shoppers.
Key Focus Areas
Attendees can expect sessions on:
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Brand Building: Value Proposition and Social Media
Learn how to craft a strong brand identity and leverage social platforms to engage consumers. -
Emerging Technologies
Explore cutting-edge tools that are transforming retail operations and customer experiences. -
Trends in Innovation
Stay ahead of evolving consumer preferences and product development strategies. -
Private Brands and Consumer Behavior
Understand what drives purchasing decisions and how private brands can meet those needs. -
Private Brands: Purpose, Personalization, and Performance
Discover how aligning brand purpose with personalization can boost performance and loyalty.
Registration Details
PLMA offers an Early Bird rate until January 16, 2026:
- Members: $599
- Non-Members: $799
After January 16:
- Members: $749
- Non-Members: $949
Retailers and wholesalers enjoy complimentary registration, making this an incredible opportunity for industry leaders to connect and collaborate.
Why Attend?
The PLMA Annual Meeting & Leadership Conference is more than an event—it’s a platform for shaping the future of private brands. From networking with top executives to gaining actionable insights on innovation and consumer trends, attendees will leave equipped to drive success in an increasingly competitive market.
