Key Trends Shaping the Future of Grocery at Expo West
Natural Products Expo West continues to be one of the most important events for emerging consumer packaged goods (CPG) brands and retailers looking to stay ahead of industry trends. This year’s show highlighted several themes shaping the future of grocery, including the continued growth of high protein snacks and beverages, functional ingredients focused on gut health and energy, and a strong emphasis on clean labels and ingredient transparency. Brands are increasingly competing not only on flavor, but also on nutritional benefits, sustainability, and unique product positioning that resonates with today’s health-conscious consumers.
Global Flavors and Innovation Take Center Stage
Another major trend across the show floor was the expansion of global flavors and innovative product formats. From internationally inspired sauces to unique snack concepts, brands are finding new ways to deliver bold flavors while maintaining better-for-you ingredient profiles. Events like Expo West give the industry an early look at the innovations that often shape the next wave of products entering major retail channels.
Turning Innovation into Retail Execution for Long‑Term Growth
For emerging brands looking to grow with retailers like Walmart and Sam’s Club, identifying trends is only the first step. Successfully translating innovation into retail execution is where experience matters. At Apex, we work closely with suppliers to help them navigate Walmart’s complex ecosystem, from merchandising strategy and modular placement to supply chain coordination and category insights. Attending events like Expo West allows our team to stay connected to the innovation pipeline so we can better position our partners for long-term success.
