At Apex Marketing and Sales, our mission is more than just a catchphrase—it’s the way we work, every single day:

Whatever it takes. Whenever we’re needed. However we can help.

In an industry that never slows down, we’ve built our reputation on being the team that shows up—early, late, weekends, holidays—ready to solve problems, drive results, and be true partners to our brands. Whether you’re launching a new SKU, chasing down a supply chain fire, or prepping for a line review with two days’ notice, we’re already on it.

 

Why This Mission Matters

The world of consumer packaged goods (CPG), especially in the natural, organic, better-for-you, and Private Brand space, is fast, fluid, and full of moving parts. Timelines get tighter, retailer requirements change, and opportunities can disappear just as quickly as they arrive. Success depends not only on strategy, but on speed, flexibility, and execution.

That’s where “Whatever, Whenever, However” comes in.

It’s our promise to suppliers that we will be:

  • Proactive problem-solvers when challenges arise.
  • Responsive and available when urgent needs pop up.
  • Flexible in approach, always tailoring solutions to meet each unique situation.

 

24/7 Isn’t Just a Slogan

We don’t clock in and out at Apex. We operate with a service mindset that recognizes how dynamic this business really is. Your customer might call at 9 p.m. with a content issue on Walmart.com. A forecast might change over the weekend. A retailer might request last-minute data ahead of a big meeting.

Our response? We’re on it.

That means answering the phone when it rings, replying to emails late at night, and diving into data or creative reviews even when it's outside the traditional 9-to-5. It’s not about being always online—it’s about being always committed.

 

A True Partnership Mindset

Our suppliers aren’t just “clients.” They’re our partners. We succeed when they succeed. That’s why we go beyond sales—supporting with item setup, promotional strategy, supply chain insights, content optimization, and everything in between.

The brands we work with know they can count on us to:

  • Take ownership of the process.
  • Move fast and follow through.
  • Act with integrity and transparency.
  • Get results without excuses.

 

Living the Mission Every Day

Our team is made up of experienced professionals who understand what it takes to win at retail—and who genuinely care. We hire people who are wired to go the extra mile, who take pride in making things happen, and who live the mission in every email, meeting, and report.

Because at the end of the day, “Whatever, Whenever, However” isn’t just about working hard.
It’s about being a team our brands can rely on—day in and day out.

 

Need a team that shows up when it matters most? Let’s talk.
Apex Marketing and Sales is here to help you grow, solve, and scale—whatever it takes.