In today’s fast-evolving consumer packaged goods (CPG) landscape, landing placement in retail giants like Walmart and Sam’s Club has never been more accessible. These retailers are eager to bring in innovative, emerging brands that appeal to shifting consumer preferences. However, keeping products on the shelf is an entirely different challenge.
At Apex Marketing and Sales, a trusted Walmart and Sam’s Club broker, we see this story unfold daily: brands win placement on their shelves or online marketplace but struggle to maintain their presence beyond the first 12 to 24 months. The truth? Getting in is no longer the hard part. Staying in is.
Retailers Want Innovation—But Expect Performance
Walmart and Sam’s Club are increasingly open to testing new brands in categories ranging from snacks and beverages to household goods and health products. This trend benefits emerging CPG brands looking to scale.
But once your product hits the shelf, your performance metrics begin the real test. Retailers expect fast movement, high margins, reliable supply chains, and sustained marketing support. If your brand doesn’t deliver consistently, it risks being discontinued regardless of how innovative or buzzworthy it is.
Why So Many Brands Fail to Stay on the Shelf
Despite a successful initial pitch or buyer meeting, many brands don’t make it past their first reset. Here are the most common reasons:
- Lack of sales in-store, online, or both
- Inconsistent inventory or out-of-stock
- Insufficient retail marketing support
- Failure to adapt to retailer feedback and data
- No clear roadmap for growth
This is where a strategic partner like Apex Marketing and Sales can make the difference.
What a Walmart and Sam’s Club Broker Actually Does
If you're searching for a Walmart broker or Sam’s Club broker, you're likely looking for help navigating the complexities of retail success. At Apex, we go beyond the sell-in. Our team brings deep experience in:
- Retail buyer relationships and account management
- In-store and digital marketing programs to drive velocity
- Supply chain coordination to avoid costly out-of-stocks
- Performance tracking and data insights to guide decisions
- Retailer communication and long-term strategy
We don't just help you get listed, we help you build a sustainable retail business that thrives inside Walmart and Sam’s Club.
Don’t Let the Opportunity Go to Waste
Too many brands treat retail placement as a finish line. In reality, it’s just the beginning. To stay in Walmart or Sam’s Club long-term, you need a plan, a team, and an ongoing commitment to growth.
Apex Marketing and Sales is your full-service CPG sales and marketing partner, specializing in helping brands succeed in mass retail and club channels. If you're serious about making your retail presence stick, we're here to help.
Work with Apex—Your Walmart and Sam’s Club Broker Partner
Whether you’re launching a new item or struggling to maintain traction in-store, Apex Marketing and Sales provides the strategic guidance and execution support you need. As a seasoned Walmart broker and Sam’s Club broker, we understand what it takes to grow and stay on shelf.
Contact the experts at Apex Marketing and Sales today and let’s talk about how to make your placement perform.
